Gémo : traceability of logistic supports
Gémo, a brand of the Eram Group founded in 1991, is a well-known French fashion brand. With collections for the whole family, Gémo has been committed for 30 years to making fashion accessible to everyone.
Gémo operates on an impressive scale, with over 400 stores across France. With thousands of employees, Gémo relies on a dynamic team to offer a wide variety of quality products to its customers.
✅ Over 30 years of experience
✅ 400 stores in France
✅ 3,700 employees
✅ 14,000 product references
From clothing to footwear, including accessories, every product must be shipped efficiently and quickly from Gémo’s various logistics centers.
Discover in this video how Gémo manages to optimize its supply chain operations to ensure the sale of its products! 👇
The challenge:
For Gémo, managing a wide range of products is an ongoing challenge. The large size of the Melay logistics center and the high number of deliveries to 400 stores make logistics operations particularly complex.
Previously, they had no tracking for containers and did not monitor empty ones, which sometimes made operations very complicated.
The RFID solution:
The solution implemented is a complete RFID tracking system that allows Gémo to monitor all its logistics supports in real time and track their movements between the Melay logistics platform and the stores.
The UBI Cloud platform allows Gémo to view all this data, connect to their existing WMS, and obtain numerous statistics on turnover rates, immobilization rates, and real-time stock levels whether at their Melay platform, in stores, or at their logistics partners’ platforms.
Benefits:
The RFID technology, combined with the use of mobile terminals, has enabled Gémo to monitor its logistics supports and give its teams the ability to track them across all 400 stores. This has helped Gémo optimize the management of its logistics assets, know the precise location of its supports at any time in real time, and accelerate flows throughout its supply chain.
✅ Reduced purchasing costs
✅ Product traceability
✅ Real-time visibility of locations
✅ Inventory completed in minutes
✅ Decreased retention rates
✅ Reduced losses and waste
✅ Improved logistics productivity
Interested in this solution? ✉️ Do not hesitate to contact us to discuss your project and discover how traceability can help improve the productivity of your logistics cycle.