West Cheval: Optimizing Stock and Inventory Management
West Cheval is a company specializing in the sale of equestrian products, based in the European Horse Hub in Yvré-L’Evêque. With over 25 years of experience, it takes pride in offering its customers an unparalleled shopping experience. Today, West Cheval markets over 1,000 leading brands in the equestrian world on its e-commerce site and in its store.
In recent years, West Cheval has experienced significant growth thanks to the boom in its e-commerce activities. Faced with the influx of orders to be fulfilled and aiming to improve the customer experience, management decided to implement a system to optimize stock management to ensure flawless service for its customers.
Discover West Cheval’s video testimony! 👇
The Problem:
Previously, conducting an inventory was a stressful task that took a lot of time and required mobilizing a large part of the team for two days. This caused financial and time losses, harming the company’s core business. Additionally, errors were frequent, creating significant discrepancies in stock levels.
West Cheval’s management was aware that improving the management of its sales channels was essential to maintain accurate stock levels and avoid errors that could harm the customer experience. Therefore, they opted for our traceability solution, UBI Retail, to improve the visibility of their stock and prevent order errors.
The Solution:
The implemented solution is a comprehensive traceability system that allows tracking items from receipt to direct sale in-store or via the website. The goal is to achieve 100% accurate stock status and avoid online sales of out-of-stock products.

Benefits:
Since the RFID solution for their inventories was implemented, everything has changed! Previously, they had to mobilize an entire team for several days to count each product one by one. Additionally, they often faced stock discrepancies that could lead to stockouts and disappoint customers. With the RFID solution, everything has become simpler and more efficient.
✅ 1 inventory per month
✅ Duration of 1 to 2 hours
✅ Conducted by 2 people
✅ Minimal stock discrepancies
They quickly noticed the benefits of this solution. They have been able to conduct more regular and accurate inventories, which has allowed them to improve productivity and reduce costs. Additionally, they have observed an improvement in the quality of service offered to their customers.
Coraly Hulin, founder and CEO of West Cheval, testifies: “Today, as an entrepreneur, having real-time visibility of my stock is essential.”
✅ Rapid ROI
✅ Increased revenue
✅ Improved customer service
Interested in this solution? ✉️ Do not hesitate to contact us to discuss your project and discover how traceability can help you improve your operations and boost your business.