Sénécal: greater traceability for increased transparency

Challenge:

Repeated food safety scandals have made consumers increasingly attentive to the food they purchase. They expect transparency. On the other hand, in a highly competitive agri-food sector, medium-sized companies must differentiate themselves by offering new benefits to consumers if they want to succeed. These are the two reasons that prompted the poultry slaughtering and marketing company Sénécal to take action.

Solution:

A complete traceability system was implemented through the integration of a unique QR code for each chicken coming from the slaughtering and packaging lines. Developed by Sénécal and UBI Solutions, this system allows consumers, via their smartphones, to access directly from supermarket shelves all the information about the chicken they intend to buy: the farm of origin, the date of birth, and the slaughter date. This unprecedented transparency strengthens trust in the brand. The results were immediate: the Normandy-based SME recorded a significant increase in its revenue.

To learn more, we invite you to read the article published in RFID Journal.